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Simon’s Books

Start with WHY

This book is about how articulating your purpose can inspire you and those around you. Organizations and leaders that start with their purpose, or “why,” are more successful and have a greater impact than those that don’t.
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Leaders Eat Last

Leaders and organizations who prioritize the well-being of their employees are more successful. Explore the science behind why some teams come together while others fall apart, and how leaders can create a culture of trust, cooperation, and collaboration.
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The Infinite Game

Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Learn how to lead with confidence and thrive in an ever-changing world.
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Find Your WHY

Simon started a movement to inspire people to do the things that inspire them. Co-written along with David Mead and Peter Docker, this book is a practical guide to help readers discover their WHY and bring it to life.
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Together is Better

This book was designed to be given as a gift to someone you want to inspire, or to say thank you to someone who inspires you. This story will remind you to ask for help, and help others discover their own courage through a charming fable about change.
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Pretty great actually—thanks so much for asking! We hope you’re having a great day as well.

Simon wrote his books to serve as the foundation for building the Help Others Industry. Inspired by his viral TED Talk, his first book Start with WHY (2009) sparked a global movement to encourage readers to live with greater purpose. Simon then wrote Leaders Eat Last (2013) and The Infinite Game (2017) to transform how we approach leadership and business. All three books are New York Times and Wall Street Journal bestsellers. 

His book Find Your WHY (2017) is a practical guidebook companion to Start with WHY. He also wrote Together is Better (2016), a heartwarming, original fable richly illustrated by Ethan Aldridge to inspire readers of all ages.

We know everyone has their own journey, but we always suggest starting with WHY. If you want to read Simon’s works in chronological order, it would be: Start with WHY, Leaders Eat Last, Together is Better, Find Your WHY, and finally The Infinite Game.

All of Simon’s books have lessons within them that will help you become a better leader. In regards to leadership skills development, we suggest starting with Leaders Eat Last and The Infinite Game.

If you are reading to find your own WHY, read Start with WHY first. If you are looking to find your team’s purpose in your company, read Find Your WHY.

Simon has partnered with Penguin Publishing to create Optimism Press, which has published several books that he considers particularly exceptional. You can find all of the books published with Optimism Press HERE.

GREAT Question! Simon has created a series of leadership development courses called The Optimism Book Club. Each course centers around a book hand picked by Simon and provides videos, discussion questions, games, and a facilitator’s guide to create a great learning experience.The best part is this works for all teams: in-person, remote, or hybrid. To explore our selection of courses, click HERE.

Curiosity is essential
                   for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.